Susan-Says

A Part-time Business May Help You Weather the Recession

Depending on whom you choose to believe, the United States is headed for a recession or is already in one. There are clear signs American families are cutting back and many are running up credit card debt just to stay afloat. As the economy worsens and prices continue to rise, individuals and families saddled with large amounts of debt will find it even more difficult to stay on top of things. A part-time business may be an answer to alleviate some of your financial stress.

Here are a few tips to help you get started.

Survey your skills and interests. What's something you excel in and enjoy doing that others might be willing to purchase? For example, if you enjoy cooking, you might be able to get work as a personal chef. If you are great at organizing, perhaps you could start a home or office organizing business. For some great ideas check out SBTV.com's article on Top Ten Part-time Businesses.

Do your homework. Before you get started make sure there is real opportunity for you to sell your product or service at a price that allows you to make a profit. For example, a good friend of mine does beautiful needlepoint, however each project takes her a significant amount of time to complete. Most likely, very few would be willing to pay what she'd need to charge to make this a worthwhile endeavor.

Start slowly. Don't bite off more than you can chew. You must be able to deliver the product or service in a timely manner so you don't alienate your customers. Too many unhappy customers can put you out of business before you barely get started.

Look Professional. Even though your business is part-time, you should look professional. Customers need to feel confident you'll provide a quality product/service. If you look like a fly-by-night operation, prospects aren't going to take you seriously.

Follow Good Business Practices. Always keep your business income and expenses separate from your personal accounts. Establish a separate checking account for your part-time business and keep accurate records. This is important because you may be able to deduct some of your business expenses. Be sure to consult with your CPA or accountant.

Don't Compete with Your Current Employer. Before you start a part-time business make sure there won't be any conflicts with your full-time job if you have one. You don't want your current employer to think you are taking business away from his or her company. Additionally, never let your part-time work interfere with your full-time position.

Starting a part-time business is a great way to earn extra money to help you get out of debt or increase your family income. Who knows: You might be so successful that your part-time business turns into a full-time enterprise.

 

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Danita Blackwood said:

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May 2, 2008 5:11 PM

About Susan Wilson Solovic

Susan Wilson Solovic’s career in broadcast and print journalism, with a focus on small business, spans 25 years. She is an Emmy award winning corporate television producer, a former news reporter for NBC and CBS affiliates, a former featured columnist for UPI on businesswomen issues and a best-selling author of The Girls’ Guide to Building a Million-Dollar Business (published October, 2007), The Girls’ Guide to Power and Success, Reinvent Your Career: Attain the Success You Deserve and Desire; and Hanging onto the American Dream. She has been an adjunct professor of Women’s Entrepreneurial Studies at St. Louis Community College. In 2000, the Small Business Administration recognized her as a leading small business journalist. In addition to her CEO and anchor duties at SBTV.com, Susan is a frequent columnist for publications such as Enterprising Women, a frequent on-camera small business expert for Bloomberg, CNN, CNN/fn, Early Today Show on NBC, World News this Morning on ABC and is frequently quoted in Cosmopolitan magazine on career advice for young women. Susan can often be seen as a keynote speaker, emcee, panelist or moderator at many conferences such as:

  • National Association of Women Business Owners
  • Women Business Enterprise National Council
  • New York Times Small Business Summit
  • Business Marketing Association
  • Women Impacting Public Policy
  • National Women’s Business Council

Prior to leading SBTV.com, Susan created a series of satellite television programs focused on women entrepreneurs in the United States and Canada. Susan is an attorney licensed to practice in the state of Missouri and previously served as the Vice President of Corporate Marketing for ITT Commercial Finance, an international asset-based lending institution which had $28 billion in finance volume. Susan has served on numerous boards including the National Business Women’s Council, the Women Presidents’ Organization National Advisory Board of Directors and the inaugural board of directors of Women Impacting Public Policy (WIPP). She is a member of the Board of Directors of the John F. Cook School of Business, Entrepreneurial Studies program at Saint Louis University. She served as a member of the John F. Kennedy School of Government Women’s Leadership Board at Harvard University until 2004. Susan holds a B.A. in history and political science from Columbia College and a JD from Saint Louis University.

Susan is a frequent guest on numerous mass media venues.
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