David Wolf

What is a podcast? A radio show, an interview, a conversation, a free-style monologue, a marketing audio file, a PR event. The answer is unquestionably...yes. The truth is that a Podcast is an incredibly unique and effective way to distribute content in any of the previous mentioned forms. I've been around the world of audio production, terrestrial radio and podcasting for a while. I think that one thing to remember when designing and producing an effective podcast s that you need to develop a format that is consistent, both in terms of scheduling releases, and in terms of the format itself. it should position you, the podcaster and your brand in its best light. How to design your own format and podcasting-persona? You need to find your "center" and use your own voice--I don't mean that you should do the talking, although that may be the case with the format you choose. I mean your inner VOICE. Let your podcast reveal the WHO behind your business. That's what a podcast can do for your small business so much better that a textual newsletter, brochure or written article cannot. So when you do podcast--remember to create that connection that is unique to podcasting---and radio to a certain degree. Essential, both of these are mediums that can create intimacy with your listener because its a one-to-one event. Don't talk to a big room of listeners "out there in radioland". Think of the microphone as one listeners ear. THis will help you establish that one-to-one connection that so unique to podcasting...and radio. Do this and you're sure to engage your many subscribers...one at a time. True connection leads to authentic engagement, and ultimately customers that want to work with you. Here's a quick review in some easy steps: 1. Find you true, authentic OWN VOICE and stay with it 2. Design a format that is engaging 3. Publish consitently (weekly is best, daily is great) 4. Address a single listener when you podcast 5. Create a connection, then a call to action in your podcast 6. Find a great podcasting service to out it all together (if you're not an audio pro)