Danita Blackwood

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  • Are You Thinking About Your Own Bailout Plan? The Economic Outreach for Sports Fans

    A professional sports team in Saint Louis is working to reach out to fans and boost attendance with a plan based on the current economic turbulence. The NHL Blues have introduced their own “fan bailout plan.” This week the team announced every remaining Saturday home game beginning Nov. 29, 2008, the Blues organization will call the seat number of a fan and pay that person's mortgage or rent for four months, up to $4,000 total! But the marketing move does not stop there; the club is also offering discounted tickets. And what would the action on the ice be without food and souvenirs? The team will also continue its Free Food game, where fans can receive some free food when they attend the March 15 game against Minnesota. Even non-hockey fans are taking note of the new promotions. Perhaps there is a way your business could demonstrate to established customers and potential clients you are reaching out to help them in the economic downturn. Could your outreach take the form of a coupon or sweepstakes? SBTV.com Legal Editor Cliff Ennico has some tips on creating coupons. ...
  • Some Positive News on the Economic Front—Especially if You Want to Work from Home

    The turbulent economy is getting a lot of attention, but there are some bright spots on the business landscape. Prices are declining for several forms of energy and some jobs previously outsourced are returning to the United States. A growing number of companies are bringing back American jobs by using home-based workers linked by technology. More than 150-thousand customer service professionals currently work from their homes and the number is growing every day. For example, an electronics warranty service based in Virginia is making plans to expand to the Midwest. An announcement today forecasts adding as many as 480 work-at-home customer service jobs over the next three years! NEW Electronics Warranty Customer Service Corporation needs employees to work out of their homes, answering calls and trouble-shooting questions. The warranty company plans to begin hiring early next year in Carbondale, Illinois. The home-based workers hired will undergo six weeks of training before taking calls. NEW’s training courses utilize Computer Based Training (CBT), Internet-based training, instructional videos, and a “training toolbox” that includes a variety of training aids. When face-to-face training isn’t practical or needs to be supplemented, NEW utilizes its in-house video production department to produce state-of-the-art training videos, CDs and DVDs. NEW has opened eleven work-at-home programs for customer service representatives this year alone! In addition to the work at home training sites, the company has nine contact centers. ...
  • Why Blogging Works-Even for the NASA Astronauts in Outer Space. What Can Blogs Do for You?

    NASA astronaut Sandra Magnus is scheduled to go into space aboard Space Shuttle Endeavour but she will be taking her blog with her. The mission is set to blast off Friday, November 14th, 2008. The space shuttle will drop Magnus off at the International Space Station for a four-month stay, during which time she will be blogging from space in an effort to get more people; especially children, interested in science. Magnus, a Missouri University of Science and Technology graduate will be answering some questions submitted by youngsters who attended a recent Aerospace Camp at Missouri S&T. The questions and answers, along with other commentary from Magnus and interactive NASA links, will be available at http://spacebook.mst.edu/ . The primary mission for Magnus and other crew members during this voyage is to install equipment needed to support a six-person crew aboard the space station. So what does an astronaut blogging from space have to do with you? It is a great way to connect with people whether for business or on a personal level. Especially in a challenging economy blogs can be a great way to get exposure. Many public blogging sites are free; while other charge only small frees. The nature of blogs, derived from the term “web log” means blogs can be frequently updated. ...
  • A Business Award Program for Small Firms with Ten or Fewer Employees!

    There is a big celebration today in Cleveland to recognize some amazing enterprises with ten or fewer employees. The Council of Smaller Enterprises or COSE began the annual award program to honor the smaller firms with the best practices, contributions to their community, customer service, growth, and diversity promotion. "Small businesses are a critical part of our economy's success, and too often, they go unnoticed," said Steve Millard, COSE's president and executive director. "The Ten Under 10 Awards” are designed to provide recognition for the great work of our region's smaller businesses." COSE is one of Ohio's largest small business support organizations, striving to help small businesses grow and maintain their independence. Comprised of more than 17,000 member companies, COSE has a long history of fighting for the rights of all small business owners, whether it's through group purchasing programs for health care, workers' compensation, or energy, advocating for specific changes in legislation or regulation to benefit small business, or providing a forum and resource for small businesses to connect with and learn from each other. These winners will be recognized at the Ten Under 10 Awards program held in conjunction with COSE's Small Business Conference at the I-X Center ! SBTV.com staffers including CEO Susan Wilson Solovic, President Dan Demko, Production Manager Christopher Hanley, Reporter Alex Fees and Photojournalist Sean McCulley have been in Cleveland this week and look for coverage from COSE coming up here on SBTV.com in the coming weeks! ...
  • I Swear I am NOT a Suck-Up

    This is a very busy time in millions of small businesses across the nation. In today's turbulent economy entrepreneurs and their staffs can’t afford a single lost opportunity. Often in all the long hours, multiple projects, tightening budgets and obligations that come with our jobs, we forget to express the appreciation and acknowledgement for the boss. In my case there are several leaders in the business where I am employed, SBTV.com, worthy of praise for their leadership and innovation. As a journalist covering the small business scene, I see many of these people who take the risks and spend the late nights worrying. At a time when large corporations are slashing jobs and being bailed out, the small business owner could be the most appropriate person to honor on this the official National Boss’s Day celebration because small firms are the economic powerhouses of the nation. The self-made entrepreneurs who take an idea and have the courage to back it and find a way to give to their community by providing jobs should be recognized. They get my vote for best boss more than the names associated with the biggest companies needing a bailout. Millions of unsung entrepreneurs are quietly working to find the next big invention, service, or product to improve your life and helping to create jobs. Small business represents over 99 percent of all employers in America and small firms create 80 percent of all new jobs in America. Small firms help create new jobs and are a big part of communities and cities alike. In fact, small businesses are the greatest source of new employment in inner cities, comprising more than 99 percent of establishments and 80 percent of total employment. ...
  • The $700 Billion Solution & the Small Business Credit Crunch

    The current state of the U.S. economy, financial market turmoil, and a possible $700 billion solution dominates business news. Wall Street is getting a lot of attention, but things are tough on Main Street too as small firms all across the nation face a different kind of credit crunch. Small firms generate seventy-five percent of the nation’s net new jobs and currently small businesses are generating job growth for the nation while large companies cut jobs. Entrepreneurs and small business owners can expect no national bail-out; but their needs must not be ignored during the focus on Wall Street’s woes. As a journalist with a small business media company, I know the importance of a good relationship with a bank, the ability to open a line of credit, and the importance of business credit cards. SBTV.com and our CEO Susan Wilson Solovic are in constant contact with small business owners. I have worked on many stories about the tightening of credit and the possible impact on small enterprises and their ability to expand. Many small business start-ups are forced to turn to credit cards as a source of capital. I have included links to some of the streaming video segments and interviews I have produced on credit, business credit cards and some of the changes and challenges placing more small business owners in a credit crunch. ...
  • The Women's Entrepreneurship Community Observes Some Important Accomplishments

    The nation’s largest bipartisan women’s business group, Women Impacting Public Policy, WIPP, just wrapped up an important meeting in Washington D.C. It is also where my boss, an outstanding small business leader, Susan Wilson Solovic picked up an award on behalf of SBTV.com, the AT&T Innovator Award. WIPP also presented the Economic Blueprint: The Women Business Owners Platform for Growth at a public roundtable hosted by the Senate Committee on Small Business and Entrepreneurship. The Economic Blueprint was created by 30 women’s business organizations as a call to action for Congress and the next administration. It outlines six critical public policy areas that affect the expansion of women-owned businesses: healthcare, access to capital, energy, procurement, taxes and telecommunications ...
  • Technology Can Help Business Owners Monitor Employees -- Is it Invasion of Privacy?

    Technology is transforming almost every part of business including human resources. Technical tools including global positioning systems, internet monitoring and biometric readers allow employers to monitor staff for safety and vital business reasons. But where does a business owner stand in using surveillance technology to record employee activities for business purposes? Could a worker make a claim of invasion of privacy if their phone calls, computer use, or company car is monitored with GPS technology by their employer? To avoid liability, employers should notify employees that the employer reserves the right to use GPS to monitor location, or technology to check phone and other communications or activities for safety and business reasons. SBTV.com Legal Advisor Cliff Ennico offers tips on legally monitoring employees and independent contractors in this streaming video segment I produced. Click here to see the segment. Any expectation of privacy may be avoided by notifying employees that company vehicles have GPS trackers installed and/or that company-issued cell phones have GPS capability, and that the employer may monitor vehicle (and employee) location and movement. Employers may justify GPS monitoring to employees as an aid in the recovery of stolen vehicles, to locate the vehicle (and the employee) in an accident or emergency, to ensure that drivers are taking required rest and meal breaks, and to monitor employee efficiency. You will find many more legal tips and segments about common workplace and business issues on www.sbtv.com ...
  • Summer School = $$$ for Some Smart Entrepreneurs

    It is summer and most youngsters are taking a break from school. But a growing number of adults are returning to studies to help them compete in a tough economy. Entrepreneurs are among the students looking to learn about new tools for success. Many of these ideas and techniques are not found in books, but from leading experts on SBTV.com. Hundreds of streaming videos with thousands of success tips can be found on SBTV. In addition to my favorite website, www.sbtv.com, I’ve selected a few others that offer time-tested tips and guidelines for anyone interested in launching a small business or working to grow an established enterprise. Please send me your suggestions for on-going entrepreneurial education. SCORE—Counselors to America’s Small Business - www.score.org America’s premier source of free and confidential small business advice for entrepreneurs. Volun¬teers are working or retired business owners, executives, and corporate leaders who share their wis¬dom and lessons learned in business. National Association for the Self-Employed - www.nase.org The nation’s leading resource for the self-employed and micro-businesses providing a broad range of benefits and support to help the smallest businesses succeed. Count Me In - www.countmein.org Champions the cause for women’s economic independence by providing access to business loans, consultation, and education. The first online microlender, Count Me In uses a unique, women-friendly credit scoring system to make loans of $500 to $10,000 available to women across the United States who have nowhere to turn for that all-important first business loan. Provides access to networks that expand contacts, markets, skills, and confidence. Golden Seeds - www.goldenseeds.com Identifies and invests in women-led ventures with the potential to grow into multimillion-dollar businesses while enabling accredited investors to invest alongside Golden Seeds. Provides entrepre¬neurs with strategic business advice as well as access to funding and the tools to enable them to grow into multimillion-dollar businesses. Ladies Who Launch - www.ladieswholaunch.com Provides content and community to help women start and expand their businesses and creative ventures. Connects thousands of women to each other by giving them multiple forums in which to connect and ultimately propel their entrepreneurial visions forward in ways they may never have dreamed possible. Make Mine a $Million Business - www.makemineamillion.org A program of Count Me In for Women’s Economic Independence, and of founding partner, OPEN, from American Express. Provides a combination of money, mentoring, marketing, and technology tools that women entrepreneurs need to help grow their businesses from micro to millions. Mom Inventors - www.mominventors.com Develops, manufactures, and sells quality Mom Invented™ branded products throughout the United States and Europe; helps inventors take their products from concept to market by providing a highly informative, interactive community-based website and offering the best inventor-education services in the field; and highlights and publicizes the historical and present-day inventive contribu¬tions of moms by both licensing products invented by moms and publicly crediting them for their inventions. National Association of Women Business Owners - www.nawbo.org The voice of America’s 10.6 million women-owned businesses. Helps women evolve their busi¬nesses by sharing resources and providing a single voice to shape economic and public policy. The only dues-based national organization representing the interests of all women entrepreneurs across all industries. National Federation of Independent Businesses - www.nfib.org The leading advocacy organization representing small and independent businesses. Represents the consensus views of its members in Washington and all 50 state capitals. Promotes and protects the right of its members to own, operate, and grow their businesses. National Minority Supplier Development Council - www.nmsdc.org Provides a direct link between corporate America and minority-owned businesses. 3,500 corporate members throughout the network (including most of America’s largest publicly-owned, privately-owned, and foreign-owned companies, as well as universities, hospitals, and other buying institu¬tions). Regional councils certify and match more than 15,000 minority-owned businesses (Asian, Black, Hispanic, and Native American) with member corporations that want to purchase goods and services. National Women’s Business Council - www.nwbc.gov A bipartisan federal advisory council created to serve as an independent source of advice and policy recommendations to the president, Congress, and the U.S. Small Business Administration on eco¬nomic issues of importance to women business owners. Promotes bold initiatives, policies, and pro¬grams designed to support women’s business enterprises at all stages of development in the public and private sector marketplaces. Small Business Development Centers - www.sba.gov/sbdc Provides management assistance to current and prospective small-business owners. Offers one-stop assistance to individuals and small businesses by providing a wide variety of information and guid¬ance in central and easily accessible branch locations. Springboard Enterprises - www.springboardenterprises.com A national nonprofit organization accelerating women’s access to the equity markets. Offers pro¬grams that educate, showcase, and support women entrepreneurs as they seek equity capital and to grow their companies. U.S. Small Business Administration - www.sba.gov An independent agency of the federal government created to counsel, assist, and protect the interests of small business concerns; to preserve free competitive enterprise; and to maintain and strengthen the overall economy of our nation. Helps Americans start, build, and grow businesses. Through an extensive network of field offices and partnerships with public and private organiza¬tions, delivers its services to people throughout the United States, Puerto Rico, the U.S. Virgin Islands, and Guam. Women Impacting Public Policy - www.wipp.org A national bipartisan public policy organization that advocates for and on behalf of women and mi¬norities in business, strengthening their sphere of influence in the legislative process of our na¬tion, creating economic opportunities, and building bridges and alliances to other small business or¬gani¬zations. Women’s Business Enterprise National Council - www.wbenc.org The nation’s leading advocate of women-owned businesses as suppliers to America’s corporations. The largest third-party certifier of businesses owned and operated by women in the United States. Works to foster diversity in the world of commerce with programs and policies designed to expand opportunities and eliminate barriers in the marketplace for women business owners. Works with representatives of corporations to encourage the utilization and expansion of supplier/vendor diver¬sity programs. ...
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