Are you using Twitter?  Do you have your Twitter branding in place?  I'm talking about your background, the image that goes under your Twitter interface? 

One unifying element of successful Web2.0 social media applications is the ability to customize and personalize your experience.

Twitter is no different. You can use use custom colors and graphics on your Twitter page background.  A billboard of your contact information.

What does the graphics on your twitter page say about you? Much like the template of a powerpoint, header on a website or blog, or the look of letterhead, more and more Twitter pages are getting their own branding.

Add contact info: Note the LinkedIn, Facebook and email addresses.
Add branding ques: Check out the tag lines and color palettes of the Twitterer.
Test it on different computers: Every monitor resolution and every browser delivers a different view of the page, so test it on different pages.

Even with the various branding and design challenges, I think it is worthwhile to brand yourself or your business on Twitter if you are planning to use it to build awareness and market your services, products or expertise.

Brand your Tiny URL's  You can even shorten your URL's and brand them with a custom extension.  For example, http://tinyurl.com/SocialMediaBranding takes you to my blog post on 8 Ways I use Social Media as a Branding & Marketing Tool and the SocialMediaBranding extension is much more interesting than random numbers and letters.

How do you brand yourself on Twitter? Or on the other Web2.0 social media applications?

Send me a tweet at ChrisBrown330 on Twitter to tell me how you using it to market your business.

About Chris Brown: Since 1998 when she started her marketing firm. Chris has helped small and medium sized companies with improve their marketing to get better sales results. For 17 years prior to that, she helped large Fortune 500 companies with their marketing efforts. She likes making a difference and sharing her knowlege.