Much more personal than mass TV or even targeted internet advertising, human billboards provide a media channel that conveys the personal endorsement of those who wear the message.

Buttons, handbags, hoodies and T-shirt advertising can convey the message with a strong personal endorsement communicating the message and providing a testimonial, a referral.  Along with the use of outdoor billboards, tobacco advertising effectively conveyed its message with branded t-shirts, jackets, playing cards, dart boards, and other promotional goods even when advertising was banned from US TV since 1971.

So what does this mean for your small business?

You may find it effective to spread your message by using advertising specialties where your target market endorses your message. Watch this video to see how two opposing opinions debate in a t-shirt throwdown.

About Chris Brown: Since 1998 when she started her marketing firm. Chris has helped small and medium sized companies with improve their marketing to get better sales results. For 17 years prior to that, she helped large Fortune 500 companies with their marketing efforts. She likes making a difference and sharing her knowlege.