As a small business owner myself, I know how important it is to have your website come up in Google for the words that your potential customer may be typing into the Google Search box.

Everyone knows that the Yellow Pages have really been replaced with Google search.  But as a small business owner, you already know that you can't buy your way into the organic results of Google. 

So what is the answer?  I believe the key ingredient is to market your business with long tail keywords.  If you are wondering what I'm talking about, check out my recent blog post The Key Ingredient to Top Google Ranking for Your Keywords: Long Tail. 

I am assuming that you've started your marketing plan already and you have a good idea who your "ideal customer" is, where they are located and even what words and phrases they may be searching for products and services like yours.

Tell me: what does your "ideal customer" look like?  What phrases do they search to find you?