Tom Crandall's Profile

Bio / Business Description:

Located in Phoenix, AZ, I help corporate chains, national franchise operations, and small businesses master the art and science of local online marketing.

My approach lies in seven simple steps:

1. How To Get Your Business Online

2. How To Be Seen By Local Customers Online

3. How To Be Heard By Local Customers Online

4. How To “Out-Market” Your Local Competitors Online

5. How To Build, Maintain, & Protect Your Online Reputation

6. How To Retain Customers Online & Expand Word Of Mouth

7. How To Monitor Online Activity & Measure Your ROI

Latest Blog Posts

8/23/2010 12:00:00 AM
Local business reviews on search engines, IYP’s, and interactive directories are THE most important form of social media for brands with a local business model.
8/10/2010 12:00:00 AM
Local business reviews are important to national and regional brands for three primary reasons.
3/31/2010 5:19:24 PM
In order to be visible in Google local business results it is important to claim and optimize your Google business listings, as well as your business listings in other search engines, internet yellow page websites, interactive directories, local directories, and industry directories.
3/10/2010 9:55:21 AM
Google’s directive is to make their new local advertising solution, Local Listing Ads, available to everyone, including small businesses that lack a professional website.
3/10/2010 9:54:31 AM
How does TMPDM/comScore determine that in June of 2009 the Superpages.com Network had 7.5 X the local search share of Yelp?
Tom Crandall's Blog

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